Advertising is already an essential element in marketing such that big and even small companies are putting aside a considerable sum for an advertising budget for their marketing needs. Every company has their individual objectives in advertising and you can have your objectives also.Your objective can be to increase your sales or create a brand identity for your website and products or services. You can also create a communication line where information on changes of product lines or introduction of new products is made, and advertising on Facebook can be this means.Advertising on this social networking site can be this unique way of doing promotional efforts for the introduction of new products and services or some changes of your old product lines. Creating Facebook update pages or business pages, where your ads will lead prospective customers to, is this creative and unique way to promote your business.Because of the concept of this social site which is socializing, you have to stick with this core concept and not bore your prospects and make them leave your page. How to find these prospective customers can be your main problem and advertising on this social site can be your way of solving this concern.By inviting your leads to your business page or status update page you can make your campaign with this social site attain the success for your business. This is a technique where your prospects are not having the feeling that you are selling them something but just offering information and status updates.By making interactions with your prospects when they are on your fan page, business or update pages, you can boost your web image and encourage them to make frequent interactions, can be a way to establish your expertise on the field you are in. This is a technique that you have to master when you are advertising on this social site.Like any other advertising strategies you have to make your contents (in your business or status update pages) have the quality information that can make people interested. The information you shared may have a viral effect which can make your advertising campaign on Facebook even more successful.To make your postings have more chances of getting viral you can add images or web videos that have more interesting topics related to your business. These videos or images can be popular to your prospects and motivate them to engage with you and have a live interaction.Making frequent postings on your business or update pages can give your prospects more opportunities to interact with your content. And these interactions can give you more probabilities of getting sales thereby making your ad campaign with Facebook successful.