In this article we are going to discuss about Facebook marketing. It includes some important points regarding Facebook pages. Then we discuss about how business should use Facebook in order to get the most return from it. Finally, you will find out three key areas that you need to pay attention to when you drive traffic to your website using Facebook advertising.Things You Need To Know About Facebook Fan PageThere are several important things that people often do not realize about fan pages:- At present, you can create as many fan pages as you want, if you have a Facebook account.- You can have unlimited number of fans. It is different from friends that you can only have maximum 5,000.- Unless you decide not to publish your Facebook page, it can be seen by anyone, including search engine, without login to Facebook.- Google will index Facebook page. In other words, you can apply your existing SEO technique to a Facebook fan page. It is probably the most important point because business that has Facebook presences may not leverage their fan page power to the max.- You can include external resources, like a website, into your Facebook fan page. It can further extend the functionality of your current page. You can also create marketing campaign that is specifically designed for Facebook.Using Facebook As a Marketing Tool?Quite a number of people think that Facebook is a great marketing resource because a lot of people are using Facebook everyday. Although they are correct to certain extend, Facebook is not originally designed to be a marketing platform. It is a social media platform. In other words, it is designed for people interacting with each other online. Marketing is just one of the ways of using Facebook. Just like search engine, it is designed to allow users to search and get result, not for advertising purpose.However, most businesses cannot see it and they create a Facebook fan page because other people are doing the same thing. As a result, they do not have many fans on their fan page and their business does not benefit from the fan page.So let’s discuss how to use Facebook advertising to drive traffic to your fan page and website.Driving Traffic Using Facebook AdvertisingThe most important key to be successful in Facebook advertising is to know who is your customer. Unless you define your target customers as detail as possible, you may not get good result from Facebook advertising. After defining your ideal customer profile, you can create a marketing campaign specifically targeting those customers.The next key is about image. Some people think that having a good image is important but other people find that it is not. Actually the answer depends on what business you are in. So you have to do a split test: first create an ad that has an attractive image and create another one that does not have attractive image, see which one perform better. You will find that out very soon.Remember to test your ad copy also. Similar to testing image, you need to do a split test on your ad copy and find out which copy get more clicks, and more customers for you.
Facebook is a great source for buying website traffic that you can drive to your site and make money from. In this article I want to show you what you need to know before you start using this source in your niche market.First – You have to make sure you don’t forget to build a sales system first. One of the attractions about this source is the fact that you can get cheap traffic to your site.That is fine, but you have to realize that it was not that long ago when you could get cheap traffic from Google AdWords as well.The problem is that as more and more people start using this source to get visitors to their site, they will drive the prices up.If you don’t have a solid sales funnel in place ready to make you a lot of money, you are going to get into a lot of trouble. So make sure you are in a position to be able to afford to outspend all the other advertisers in your niche market so you can keep making a profit.Second – You have to realize that it is only one way to get visitors to your site. You have to realize that Facebook is simply one source that you can use to get visitors to your site.Don’t try and build your business on the traffic that you are getting as you can lose it at any time. Make sure you are focused on using other sources as you never want to put all your eggs in one basket when it comes to buying website traffic and making money online.Use this source, but make sure you don’t focus all your time and resources on it!
Advertising is already an essential element in marketing such that big and even small companies are putting aside a considerable sum for an advertising budget for their marketing needs. Every company has their individual objectives in advertising and you can have your objectives also.Your objective can be to increase your sales or create a brand identity for your website and products or services. You can also create a communication line where information on changes of product lines or introduction of new products is made, and advertising on Facebook can be this means.Advertising on this social networking site can be this unique way of doing promotional efforts for the introduction of new products and services or some changes of your old product lines. Creating Facebook update pages or business pages, where your ads will lead prospective customers to, is this creative and unique way to promote your business.Because of the concept of this social site which is socializing, you have to stick with this core concept and not bore your prospects and make them leave your page. How to find these prospective customers can be your main problem and advertising on this social site can be your way of solving this concern.By inviting your leads to your business page or status update page you can make your campaign with this social site attain the success for your business. This is a technique where your prospects are not having the feeling that you are selling them something but just offering information and status updates.By making interactions with your prospects when they are on your fan page, business or update pages, you can boost your web image and encourage them to make frequent interactions, can be a way to establish your expertise on the field you are in. This is a technique that you have to master when you are advertising on this social site.Like any other advertising strategies you have to make your contents (in your business or status update pages) have the quality information that can make people interested. The information you shared may have a viral effect which can make your advertising campaign on Facebook even more successful.To make your postings have more chances of getting viral you can add images or web videos that have more interesting topics related to your business. These videos or images can be popular to your prospects and motivate them to engage with you and have a live interaction.Making frequent postings on your business or update pages can give your prospects more opportunities to interact with your content. And these interactions can give you more probabilities of getting sales thereby making your ad campaign with Facebook successful.